Captain's Store window signage - Signology
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Captain’s Store window signage

The Captain’s Store was an excellent opportunity to develop a new business brand. At Signology, we prototype visuals using pen and paper before taking to the computer. The client only sees our favourite design!  We then develop the logo and graphics based on measurements we’ve taken on site. Good discussion with our customers ensures we understand what they sell and choose images accordingly. The Captain’s store is like a supermarket, so we kept the graphics strong and legible at a distance with a retail feel. The 3 large windows, plus internal signage throughout, included a 3m x 600mm light box that once lit, is a beacon in the night, advertising Pizza and groceries.